Nowadays, journalists rely on blogs as a source of information, citing them and even linking to them. Don't think that because you are a blogger you can't appear even in the most important media C Level Executive List in your country. Think about how you could be useful for a specific medium and section and plan the appropriate steps. For example, if you have a blog about home cooking, you could still offer to collaborate with a cooking magazine to share your recipes. Or maybe it helps you to participate in events about your niche to connect with journalists from the media that interest you. The goal is to get relevant links from these media that help you increase the authority of your page.
You can also opt for free press release distribution services to communicate the launch of your blog or any news event about your project or content. Improve your 'long tail' term selection strategy: 'Long tail' terms are those that refer to specific searches, so they generate fewer searches individually and have less competition. However, together they generate 70% of searches on Google and are essential to attract quality traffic to our page. How can we do it? First of all, we can select a series of posts that attract sustained traffic to our website and focus on them to improve the selection of keywords for which they are positioned in search engines. We then use the Google Keywords tool , where we will manually enter the terms that, from our intuition, should generate searches. Google Keywords will give us data on the volume.