The game, in accordance with the Betting Law, must be aim Job Function Email List ed at adults, who must receive from betting operators — and not from artists, singers, celebrities and/or influencers — all the information necessary for a good, healthy and correct betting decision. take risks in the betting game.
The Betting Law also determines that advertising must contain an indicative rating notice for a targeted age group.
And what does Conar say?
Stimulated by the Betting Law, which expressly authorizes self-regulation.
Annex that betting is intended exclusively for an adult audience.
Conar is guided, in its annex X, by the following principles: advertising identification; social responsibility and responsible gaming; veracity and information and protection of children, adolescents and the most vulnerable people.
As already regulated by the Consumer Protection Code, commercial advertising must be easily identifiable and recognizable by consumers. This is what article 36 determines when it states that “advertising must be conveyed in such a way that the consumer, easily and immediately, identifies it as such”.
The commercial nature of betting advertising must be immediately clear, especially for advertisements by influencers, affiliates, “ambassadors”, partners or the like. To this end, Annex X recommends that explicit mention be made with the expressions “advertising” or “paid partnership”, for example.
In compliance with this duty of information, betting advertisements, according to Conar, must clearly indicate the responsible advertiser, identify the authorization and/or license and indicate access for contact donors and the service channel for consumer bettors.