The professions within digital marketing are increasingly numerous, and we find a large number of areas and sectors that help online businesses adapt to platforms, achieving the best results.
In order to be successful, it is necessary shopify website design to have professionals who are specialized in the sector carry out the main functions, managing all the tasks and supervising their fulfillment, such as the digital trafficker. They will help us achieve the objectives we set and be leaders in the sector.
Today I want to talk about digital traffickers and what their role is in online businesses.
What is a digital trafficker?
Characteristics of the digital trafficker
Continuing education
Networking network
Traffic temperature management capability
Have knowledge about consumer psychology
Performing tests and A/B testing
Types of digital traffickers
Digital trafficker specialized in social media advertising
Digital trafficker specialized in Google Ads
Digital trafficker specialized in infoproduct launches
Digital trafficker specialized in online stores
Digital trafficker specialized in physical businesses
Functions of the digital trafficker
How to be a digital trafficker?
Classic tools of a digital trafficker
What is a digital trafficker?
The digital trafficker is responsible for developing and implementing online advertising campaigns, with the aim of increasing the brand's visibility and ensuring that it meets its objectives.
The main function of the digital trafficker is to get traffic to the website, but, above all, quality traffic, so that those users can translate into conversions for the business.
The digital trafficker must have extensive knowledge of internet advertising, as well as some knowledge of web programming, image editing, spreadsheets and HTML. In this regard, good skills in advertising writing and creativity cannot be lacking.
Characteristics of the digital trafficker
In order to develop a good strategy in the online world, the professionals involved need to have a high level of specialization, and to do so, the digital trafficker must meet the following characteristics:
Continuing education
Continually training ourselves in any sector opens the door to many opportunities, especially in the current situation. Nowadays, technologies advance at a great speed, which is why professionals in each sector must constantly learn about new developments.
A digital trafficker must stay up to date at all times, because we must understand that the world of digital marketing is constantly evolving, with new tools or innovations when it comes to creating campaigns.
Networking network
The person who specializes as a digital trafficker must be surrounded by a network of contacts that can help him or her at certain times. Having good contacts today is essential to ensure that the work is carried out in the best way.
It is important to understand that a digital trafficker will not be able to take care of all the tasks, so it is good to have a series of “allies” to carry out all the set objectives.
Traffic temperature management capability
Another characteristic that the digital trafficker must meet is that he has the ability to analyze and manage the temperature of the traffic at all times. Within this aspect we can find different terms that we must take into account:
Cold : Cold traffic is characterized when users do not know the brand or the products and have never heard of them.
Temperate : At this point, the user may have had some type of contact with the brand, but has not made any purchases or conversions.
Hot : This group of users is made up of those who have already made a purchase on the website or some valuable action.
Have knowledge about consumer psychology
Having knowledge in this area is quite interesting, because it allows us to understand consumer psychology and the way in which they react to certain impulses, thus improving the results of campaigns.
The digital trafficker must not only generate traffic, but is also responsible for understanding its behavior, analyzing its ducks and guiding them toward generating conversions.
When a user starts a purchasing process, it can be quite complex, because many thoughts influence their mind until the final decision is made. Not only do elements such as economic situation or need affect the purchase, but the characteristics of the product or the environment in which we find ourselves must also be considered, as well as the price, the discount, the brand, the packaging…
Performing tests and A/B testing
In order to have a full understanding of users' tastes, it is necessary to carry out tests and experiments. A/B tests are a good solution to compare results and see which options have been the most ideal, and the digital trafficker must know how to carry them out and analyse the results.
All these tests help to improve the project and achieve the best results at all times.