How the Google Law will affect SEO

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With the approval of the text of the draft reform of the Intellectual Property Law , which has recently been carried out in Congress, a sea of ​​​​doubts opens up about how this will affect web positioning (SEO) , since directly or indirectly, The use of backlinks is the most common and widespread practice to achieve the authority required to be in the top positions on Google. This reform, popularly known as the Google Law , is rather the so-called AEDE canon (Association of Spanish Newspaper Editors). And it is a consequence of the fight of these editors with news link services such as Google News or Menéame. The background of the struggle, as always, is economic. Media editors complain about the benefit that linkers obtain from the information generated by the former, which is why they have demanded that legislators generate payment for the use they make of their links. AEDE estimates that the total to be collected from this activity will be around 80 million euros. And also, in this bag of main pages that generate links, there are social networks, one of the main sources of web traffic. Taking into account that what works best for SEO are links , content articles, images, and social networks, what situation will the web positioning work be in? A priori, a complicated scenario arises if you do not want to pay the fee, of course.


Article index And in this case, what could we face? Would I close my website or that of my client? What will be able to link? Who will receive the benefits of this canon? The question that arises after all this exposition is clear: What now? Scenario 1 Scenario 2 Scenario 3 Scenario 4 AND IN THIS CASE, WHAT COULD WE FACE? WOULD I CLOSE MY WEBSITE OR THAT OF MY CLIENT? First of all we must keep in mind that it is a preliminary project. It still has to go through the Senate where it may Oman Telegram Number Data undergo various modifications and some of the main questions it leaves open will be clarified, but we cannot forget that in essence, the content of the text will not change. On the one hand, article 32.2, one of the most controversial and which directly affects positioning, reflects the regulation of links and what we share: « The making available to the public by providers of electronic content aggregation services of non-significant fragments of content, published in periodical publications or on periodically updated websites and that have an informative purpose, the creation of public opinion or entertainment, will not require authorization , without prejudice to the right of the publisher or, where applicable, other rights holders to receive equitable compensation. This right will be inalienable and will be made effective through the intellectual property rights management entities.




In any case, the making available to the public by third parties of any image, photographic work or mere photography published in periodical publications or on periodically updated websites will be subject to authorization. Without prejudice to what is established in the previous paragraph, the making available to the public by service providers that provide search tools for isolated words included in the content referred to in the previous paragraph will not be subject to authorization or equitable compensation provided that such making available to the public is produced without its own commercial purpose and is carried out strictly limited to what is essential to offer search results in response to queries previously formulated by a user to the search engine and provided that the making available to the public includes a link to the page of origin of the contents . On the one hand we find the "electronic content aggregation service providers", which initially should not affect blogs, however, if we consider that blogs (or any other website) can publish links to other news, here they do. would be included in the definition made by the Law On the other hand, "websites that are regularly updated and have an informative purpose, the creation of public opinion or entertainment, will not require authorization." Thus, since everyone will pay, whether they want to or not, the collection will be made "through the intellectual property rights management entities.