Spirits in innovative paper bottles
Posted: Thu Jan 18, 2024 9:10 am
Spain .- Absolut Vodka is the first spirits brand to sell single-mold paper bottles in the United Kingdom. The brand will test these bottles for three months in Tesco supermarkets, although they will also be present at some festivals in the United Kingdom and Sweden. The new paper bottles are 500ml and will be sold for £16 this summer. It is part of a broader paper bottle initiative with Paboco and its community of global brands. These bottles are made from 57% paper ,
although it has an integrated barrier of recyclable plastic. Which is why with this test, the brand wants to gradually achieve a bottle that is 100% ecological. Continue Job Function Email Database reading: Molded pulp wrapper created for champagne bottle Paper bottles, a bio option The trial aims togain insights from consumers, retailers and supply chain partners to inform the brand's next steps on its path to a commercially viable bio-based bottle . The drink will test how the paper bottle is transported and
how consumers perceive it. Unlike the initial pilot projects, which were for ready-to-drink Absolut Mixt, with a low alcohol content (5%), this bottle will be tested with the higher 40% alcohol content of Absolut Vodka. The 500ml single mold paper bottles will be sold in Tesco stores across Greater Manchester throughout the summer. These first-generation monomold bottles are made with 57% paper and an integrated recyclable plastic barrier. Manchester's recycling facilities and high recycling rates make it the perfect location for the test launch. Customers can recycle.
design, and are ultimately intended to complement Absolut's iconic glass bottle, not replace it. The brand believes consumers will use paper bottles for occasions outside the home, such as festivals.
although it has an integrated barrier of recyclable plastic. Which is why with this test, the brand wants to gradually achieve a bottle that is 100% ecological. Continue Job Function Email Database reading: Molded pulp wrapper created for champagne bottle Paper bottles, a bio option The trial aims togain insights from consumers, retailers and supply chain partners to inform the brand's next steps on its path to a commercially viable bio-based bottle . The drink will test how the paper bottle is transported and
how consumers perceive it. Unlike the initial pilot projects, which were for ready-to-drink Absolut Mixt, with a low alcohol content (5%), this bottle will be tested with the higher 40% alcohol content of Absolut Vodka. The 500ml single mold paper bottles will be sold in Tesco stores across Greater Manchester throughout the summer. These first-generation monomold bottles are made with 57% paper and an integrated recyclable plastic barrier. Manchester's recycling facilities and high recycling rates make it the perfect location for the test launch. Customers can recycle.
design, and are ultimately intended to complement Absolut's iconic glass bottle, not replace it. The brand believes consumers will use paper bottles for occasions outside the home, such as festivals.