although it has an integrated barrier of recyclable plastic. Which is why with this test, the brand wants to gradually achieve a bottle that is 100% ecological. Continue reading: Molded pulp wrapper created for champagne bottle Paper bottles, a bio option The trial aims to Job Function Email Database gain insights from consumers, retailers and supply chain partners to inform the brand's next steps on its path to a commercially viable bio-based bottle . The drink will test how the paper bottle is transported and
how consumers perceive it. Unlike the initial pilot projects, which were for ready-to-drink Absolut Mixt, with a low alcohol content (5%), this bottle will be tested with the higher 40% alcohol content of Absolut Vodka. The 500ml single mold paper bottles will be sold in Tesco stores across Greater Manchester throughout the summer. These first-generation monomold bottles are made with 57% paper and an integrated recyclable plastic barrier. Manchester's recycling facilities and high recycling rates make it the perfect location for the test launch. Customers can recycle.
design, and are ultimately intended to complement Absolut's iconic glass bottle, not replace it. The brand believes consumers will use paper bottles for occasions outside the home, such as festivals.